When most people think of embroidery they probably think of a grandparent or some other "crafty" family member or friend sitting in a chair with some fabric clamped in a frame. Along with a needle, thimble & a piece of very long thread. This idea is pretty much correct, except now we use machines to do the work!

Stemming from ye olden days of monogramming (placing your initials on clothing) using only a needle, a thread & a well calloused thumb, embroidery is still the most popular branding method for uniforms & headwear. Of course now technology allows us to be more creative than just having our initials on a shirt or handkerchief.
In some respects though things haven't changed much - it still is quite literally a needle & thread, just more of them, moving at much faster speeds all controlled by a computer & a big machine.
The greatest strength of embroidery is that it uses the same raw material as the garment (a thread), to add the branding. Done well, it integrates seamlessly, looks professional & will remain in good condition for the life of the garment.
The quality of a finished embroidery is the result of a combination of variables, some of which are more controllable than others. Variables that influence successful outcomes include :
While embroidery is the most popular branding method, due to it's versatility over a range of fabrics, it does have limitations. Embroidery is achieved by weaving a single coloured thread through a garment (rather than sitting on top the fabric like most modern printing methods) meaning there is a limit to the level of detail that can be achieved. Fine lines obviously are limited to the width of the embroidery thread. A thread is a solid colour so it can't start off blue & end up pink, so gradient colours can't easily be achieved.
As embroidery uses threads there is a finite range of colours available. Sometimes it may not be possible to match exactly a colour you are wanting, if the thread colour doesn't exist it simply can't be created.
Click here to learn more about embroidery & our other branding options.
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