What is a Pantone Colour?

Assigning a Pantone colour to your brand in the early stages of logo design is invaluable for future brand identity & development.

But what is a Pantone Colour?

A Pantone Colour, sometimes referred to as a PMS Colour (Pantone Matching System), is simply a universal system whereby colours are assigned a reference code. This reference code provides a way for people to accurately communicate colours to ensure consistency of output.

Why do you need a Pantone Colour?

Imagine if I said to you “can you print my logo in red”. What would that mean? Is it a blood red, a flame red, an orange red, the options are endless & chances are I’d been imagining a red that isn’t the same as you.

By providing a Pantone reference I immediately know what “red” you are meaning.

For example if you told me your Red was Pantone 032, I would be able to look it up in the Pantone Guide book & see that your Red should look like this.