What is a Vector file? And why do I need one?

A Vector file (or EPS file) is essential in helping to achieve a great outcome for your branding. To understand what a vector file is & why you need one, check out the main points below.

A Vector file is scaleable, retaining clarity at any size.

A Vector file allows colours to be changed & backgrounds to be removed. 

A Vector file should include colour profiles to ensure consistency & accuracy of colour reproduction.

A Vector file allows isolated elements to be adjusted.

Other important points to note.

• Vector files are generally created in graphic or CAD programs such as Adobe or Corel. They can not be created in word processing programs such as Word or Excel.
  
  
• Vector files generally have the file extension .EPS. You can not simply change or rename the extension of a file to .EPS to make it a Vector file. If it were that simple we'd do that ourselves!
  
  
• Generally free online apps claiming to convert any artwork to vector files do not work.
  
  
• You should always ensure your graphic designer provides you with all versions of your artwork & logos in Vector / EPS format.
  
  
• Similarly you should check with your graphic designer to ensure they have converted any fonts in your artwork to outlines. If this step in not done when your logo is opened by someone who doesn't have the font that was used to create your logo the software will just select a random font to substitute.
  
  
• Unless you have the correct graphic design software you may not be able to open an EPS file. So it pays to get your designer to save your files in other formats as well such as PDF, JPEG etc.

Having your artwork saved as a Vector file is essential for ensuring that your artwork is scalable & remains consistent across all use cases.

If you are having trouble getting your artwork in Vector format let us know & we can arrange for our production team to redraw your logo in the correct format. A fee does apply for this service.